On the mention of eyeglasses, it comes as no surprise to anyone that the prices of prescription glasses at the local retail stores are almost twice the prices which are charged at online stores. You may wonder why goods sold online are so cheap. Here I’d like to give you the reasons. First, the eyeglasses industry is a sudden huge profits business. Though the costs of making eyeglasses are very low, they are usually sold at very high prices. It is safe to say that it is the shop owners who decide the prices. Second, opening an online store is more cost-saving. Online stores do not need the high house rents, and they do not have to hire too many salespeople, so the shop owners can save the extra-expenditure of human resources, which usually occupies a large part of the profits they get. Third, most online stores are direct manufacture agents who can get the commodity directly from the manufacture and sell them to costumers without middlemen. In this way, they can concede more profits to the customers. That is why buy eyeglasses online are so cheap.
In addition, online shopping is more convenient and energy and time-saving. You can just sit in front of your computer and search from shop to shop, without the limitation of geography. Just by clicking the mouse, the prices of one kind of eyeglasses sold in different online stores can be easily seen, and we choose the cheapest as we like.